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Story behind

'Jil Gyung Yi', a feminine cleanser made with love and concern for Choi’s wife

There’s a special story behind ‘Jil Gyung Yi’. Choi Won Seog, who used to
own a bottled water business at the time, now CEO of Ha U Dong Chun Co., Ltd., was concerned about his wife who was suffering from vaginal infection.

As the CEO of Ha U Dong Chun Co., Ltd., I have dedicated myself to the development of our signature product, ‘Jil Gyung Yi’ to help women to feel happier with their body and achieve greater self-confidence,Until 2006, I
was running a bottled water company. Through the bottled water business,
I got to know bioorganic chemistry specialists who helped me start the development of Jil Gyung Yi’.

As I was running my own business, I spent most of my time away from my family. I went off to work very early every morning and came home late at night. I rarely had time to be physically intimate with my wife. When I did attempt to initiate one evening, I was turned down. That night I learned that my wife was suffering from vaginal infection. I was always busy working and stayed away from home most of the time; I had little idea of what kind of pain she was going through.

She said she tried using all kinds of feminine cleansers and took prescription medications to treat the infection; however they didn’t help prevent recurrence. Because of the itchiness and unpleasant odor she couldn’t sleep through the night, let alone think of having any intimate times with me. She was becoming more and more stressed as her symptoms continued. Days went by when I finally decided it was time I tried something to help my wife. I started talking
to the bioorganic chemistry specialists I had worked with and convinced
them to help me develop a new feminine cleanser. There were several
obstacles to clear before the actual development could even begin.

It wasn’t until I heard from my wife when I learned that ‘women’s body is designed to keep itself clean with the help of natural secretions. Using
feminine cleansers or taking antibiotics can disrupt the natural bacteria
balance because they can kill off the good bacteria too.’

This sparked an idea. I went straight to the biologists and we started
developing a feminine cleanser of a whole new concept.
3 years later…
I still remember the moment when I handed my wife the preliminary
sample from our first clinical test.
“Are you sure this is safe?” she asked, with disbelief in her voice.
“Just try it.” I simply smiled as I said that.
In just three days, her itching and odor dramatically reduced. Since
then we had continually conducted clinical tests on over 100 volunteers.
It was her happy, smiling face that finally made me realize how fun and rewarding my job was.
Today, I’m still living a very busy life, but I’m happier than ever thanks
to my wife and all the unexpected pleasures we can now share together.

I quite the bottled water business and am now fully dedicated on the
sales of ‘Jil Gyung Yi’ which has brought my wife her confidence and
smile back, not to mention the unexpected gifts that came along.
I hope more women around the world can experience the same
opportunities and rewards my wife had experienced.

With that goal in mind, I will continue to strive until every woman
is happy and confident.

Choi Won Seog, CEO of Ha U Dong Chun Co., Ltd